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So Who's Still Spending? Get the Report. News Keep up with the latest Resonate news and see how we’re transforming marketing through AI-powered solutions. Filter By In the News Press April 16, 2026 Beyond Party Lines: Resonate Data Reveals What Actually Motivates 2026 Primary Voters and What Campaigns Need to Do About It Read More April 14, 2026 The Affordability Crunch Is Here. Resonate’s New Report Shows How Consumers Are Responding. Read More April 13, 2026 Three Shifts Redefining How Americans Spend in 2026 Read More April 07, 2026 Resonate Unveils Ignition, Giving Independent Agencies Proprietary Data and Activation Capabilities to Compete at Scale Read More March 17, 2026 Resonate and New Blue Interactive Win Best Use of Analytics and Machine Learning in Online Fundraising at Annual Reed Awards Read More February 24, 2026 Resonate Announces Cortex, Driving the Marketing Campaign Lifecycle with Agentic AI for Superior Performance Read More January 20, 2026 Resonate’s 2026 Predictions Report Forecasts an Era of Consumer Spending Restraint as Americans Take on More Debt for Everyday Purchases Read More January 05, 2026 From AI Good to AI Great: How to Foster AI Fluency in the Workplace Read More November 18, 2025 How Predictive Data Delivers Precision, Foresight, and Marketing ROI Read More November 17, 2025 Predictive Data: The Secret to Winning Holiday Marketing Campaigns Read More November 10, 2025 Who’s to Blame for Inflation? Read More November 06, 2025 Pizza Delivery Flat, Deliver Apps on the Rise Read More November 04, 2025 Resonate Names Meredith Albertson Chief Marketing Officer Read More October 27, 2025 AI’s Role in Scaling Hotel Service and Personalization Read More October 20, 2025 Fall 2025 Consumer Trends Report: Economic Headwinds Drive Deeper Shifts in Holiday Spending as Consumers Prioritize Future Essentials Read More October 17, 2025 Fall 2025 Consumer Trends Report Points to Holiday Spending Crunch Read More October 17, 2025 Tariffs Impact on Holiday Spending Read More October 07, 2025 Resonate Data Reveals Kroger’s DoorDash Strategy Targets Younger, Higher-Earning Shoppers Read More October 02, 2025 Resonate Earns Prestigious Recognition at Leading AI/ML Conferences for Advances in Responsible User Modeling Read More September 24, 2025 Forging Ahead in Times of Economic Uncertainty Read More September 19, 2025 Unlocking Sustainble Growth with AI Read More September 19, 2025 Resonate Data Signals a Continued Shift Toward Streaming Read More September 19, 2025 Resonate Data Reveals Impact of Late-Night Shakeups on TV Audiences Read More September 12, 2025 Resonate Launches API Integration with Adobe Experience Platform to Power Smarter, Faster Website Personalization for Customers Read More September 02, 2025 Resonate Names Learning Resources as 2025 Brand Customer of the Year Read More August 21, 2025 Gerrymandering Has Captured the Nation’s Attention Read More August 12, 2025 Fall 2025 Resonate Consumer Trends Report Read More July 31, 2025 Featured in MartechView: How is AI Reshaping MarTech for a Privacy-First Future? Read More July 24, 2025 Resonate Names LS Direct as 2025 Agency Customer of the Year Read More June 26, 2025 Featured in Forbes: How AI Powers The Holy Grail Of Marketing: Personalization That’s Actually Personal Read More June 25, 2025 Resonate Ignite Platform Named 2025 “Overall AI Platform of the Year” by AI Breakthrough Read More June 20, 2025 Resonate Releases Q3 Consumer Trends Forecast Read More June 17, 2025 Featured In MartechView: From Buzzword to Breakthrough: Can AI Finally Deliver True Personalization? Read More June 13, 2025 Featured in Newsweek: Americans’ Fears of Stock Market Crash Skyrocket Read More June 13, 2025 Resonate Honors GALLO as 2025 Customer of the Year, Recognizing Transformative AI-Powered Consumer Intelligence Read More June 09, 2025 Featured in MarTech Series: Beyond One-Size-Fits-All: How AI is Scaling Hyper-Personalized Marketing Read More April 24, 2025 Resonate Wins 2025 RetailTech Breakthrough Award for Predictive Consumer Intelligence Innovation Read More April 16, 2025 Resonate Releases Summer 2025 Consumer Outlook Read More March 24, 2025 Resonate Named a Winner in Prestigious 2025 Reed Awards Read More March 04, 2025 Featured in Street Fight: Report: Consumers Have Less Debt, More Uncertainty Read More February 26, 2025 AI Data Science Innovator Dean de la Peña Joins Resonate as VP of Identity, Data Strategy & SaaS Read More February 21, 2025 Featured in MarTech Edge: Exclusive Interview: David Huffman on AI-Powered Audience Segmentation Read More February 11, 2025 Resonate Unveils Spring 2025 Outlook Consumer Trends Report Read More February 03, 2025 Resonate Launches rAI-powered Audience Builder, Revolutionizing Market Research with Advanced AI Technology to Transform Audience Insights and Activation Read More January 29, 2025 Resonate Appoints Industry Veteran Chris McArdle as New Chief Revenue Officer Read More January 13, 2025 Resonate Releases 2025 State of The Consumer Report Read More 7 AI tools agencies are embracing right now"> December 04, 2024 Featured in Ad Age:7 AI tools agencies are embracing right now Read More November 06, 2024 Resonate, the Leader in Predictive Consumer Intelligence, Successfully Predicts Presidential Outcome for Third Consecutive Election Read More November 05, 2024 Resonate, the Leader in AI-Powered Predictive Consumer Intelligence, Predicts 2024 Presidential Election Will be Won by Razor-Thin Margin Read More October 07, 2024 Resonate Introduces a Revolutionary Suite of AI-Powered Consumer Data and Intelligence Solutions Delivering Unmatched Speed and Precision, and Predictive Modeling Read More August 22, 2024 Featured in Admonsters: Deck the Halls With Votes and Direct Mail – Mastering Holiday Campaigns in an Election Year Read More August 22, 2024 Featured in the Current: Inside Political Marketers’ Strategies to get Democrats Elected Read More August 05, 2024 Featured in Retail TouchPoint’s Report: Prime Day and Beyond Read More July 26, 2024 Resonate and Yahoo DSP Take Audience Targeting to the Next Level with the Launch of Syndicated Segments Read More July 26, 2024 Featured in Digiday: AI Briefing: How political startups are helping small political campaigns scale content and ads with AI Read More July 23, 2024 Resonate Unveils 2024 Voter Landscape Report Highlighting 10 Key Voter Segments for Presidential Election Strategies Read More July 12, 2024 Featured in USA Today: Biden’s fitness worries Americans. But, numbers show voters concerned about Trump, too Read More June 18, 2024 Resonate Data Shows Consumer Economic and Health Concerns are Stabilizing Read More The Trader Joe’s Shopper"> June 07, 2024 Podcast: Store Brands Spotlight – The Trader Joe’s Shopper Read More April 02, 2024 Shattering Stereotypes: A Spotlight on Women’s Health and Wellness Read More March 07, 2024 Navigating the Post-Haley Landscape: Trump’s Nomination, Third-Party Trends, and the Rise of Independent Voters Read More February 06, 2024 Featured in CMO Alliance: The social causes that most influence US consumer purchase decisions Read More February 02, 2024 The 2024 U.S. Elections: Resonate Reveals 10 Primary Voter Segments Critical to the Election Outcome Read More January 30, 2024 Resonate ‘State of the Consumer’ Report Reveals New Insights for 2024 Read More December 21, 2023 Featured in Advertising Week: A Data-Driven Look at This Year’s Holiday Spenders vs. Savers Read More December 08, 2023 The Debate, the Polls, and the Pulse of Iowa: A Closer Look at the GOP Primary Race Read More November 20, 2023 Featured in the Data-Driven Podcast: Going beyond demo & psychographics to understand human motivations Read More November 16, 2023 Getting through to Gen Z Voters Read More November 13, 2023 Featured in the CMO Convo Podcast: Are CMOs and CEOs aligned on the use of AI? Read More November 08, 2023 3 Takeaways from the 2023 Election + The End of Simple Targeting Read More October 19, 2023 Resonate Unites Groundbreaking Gen AI with Industry-Leading SaaS Solution to Accelerate Data Analysis & Insight Discovery Read More October 12, 2023 Featured in the Data-Driven Podcast: The current state of AI in data-driven marketing Read More August 09, 2023 Resonate Launches Access to Industry-spanning, Privacy-safe, Proprietary AI-powered Data on Snowflake Marketplace Read More June 27, 2023 Featured in MarTechVibe: Resonate Launches rAI, An AI Modeling Infrastructure Read More June 21, 2023 Featured in Tangerine.Coffee: What 13.6 Million Bank Switchers Tell Us About Financial Loyalty in 2023 Read More June 20, 2023 Featured in Dataversity: 3 Ways to Up-Level 1st-Party Data Enrichment Efforts Read More June 19, 2023 Featured in Total Retail: The Role of Personal Values in Improving Cross-Selling and Loyalty Initiatives Read More June 15, 2023 Featured in TalkCMO Resonate Launches AI Network rAI: Predictive Consumer Data Read More June 11, 2023 Featured in DestinationCRM: Resonate Launches rAI, an AI Modeling Infrastructure Read More June 07, 2023 Featured in MarTech Series: Resonate Transforms the Data Marketplace with a Proprietary AI Neural Network That Delivers Highly Predictive, Privacy-Safe Consumer Data at Scale Read More June 01, 2023 Featured in Yahoo Finance: Resonate Transforms the Data Marketplace with a Proprietary AI Neural Network That Delivers Highly Predictive, Privacy-Safe Consumer Data at Scale Read More May 31, 2023 Featured in Email Marketing Daily: Resonate Offers AI Neural Network For Predictive Modeling Read More May 31, 2023 Resonate Transforms the Data Marketplace with Proprietary AI Neural Network, rAI Read More May 06, 2023 Featured in DigitalCommerce360: 3 principles for bridging the B2B-B2C marketing chasm Read More May 02, 2023 New Resonate Real-Time Investments Data Solution Offers Greater Insight into Investor Preferences for Improved Acquisition, Market Research, and Product Development Read More April 27, 2023 Resonate Proprietary, AI-Powered Environmental, Social, Governance Data Offers Brands the Freshest Insights into US-Consumer Preferences and Behaviors Behind Purchase Decisions Read More March 30, 2023 Featured in Transform Magazine | Playing politics: The ascent of America’s noisy new lifestyle brands Read More March 30, 2023 New Resonate AI-Powered Insurance Data Solution Offers Greater Insight into Customer Preferences for More Efficient, Effective Acquisition, Upselling and Retention Read More February 02, 2023 Resonate ‘State of the Consumer 2023’ Reveals Large Segment of Consumers Permanently Anxious about Health, Economy Read More January 12, 2023 New Banking Data Solution Offers Deeper Customer Understanding, More Efficient Acquisition and Retention Read More January 12, 2023 New Banking Data Solution Offers Deeper Customer Understanding, More Efficient Acquisition and Retention Read More December 02, 2022 Resonate Named to the 2023 Best Places to Work in Virginia List for the Eighth Time Read More December 02, 2022 Resonate Named to the 2023 Best Places to Work in Virginia List for the Eighth Time Read More November 03, 2022 Featured in CMO Alliance: How Brands Can Align With Consumer Values in Times of Turmoil Read More October 27, 2022 Featured in AdvertisingWeek: 4 Ways Agencies Need to Pivot for the Future of Personalization Read More October 24, 2022 Resonate Launches New Solution to Help Political Campaigns Pop Media Bubbles Using AI-Driven Data Read More October 01, 2022 Featured in Marketing Brew: Customers are researching brand stances and voting with their dollar ahead of the midterms Read More September 13, 2022 Featured in Forbes: How Politics Influences Branding Read More July 27, 2022 Resonate Accelerates Expansion Plans with ZMC Investment Read More May 25, 2022 Featured in MarTech: The Power and Limitations of Universal IDs Read More May 13, 2022 Featured in AdvertisingWeek: How Financial Brands Can Apply Consumer Intelligence Across the Full Funnel Read More May 13, 2022 Featured In Multichannel Merchant: How Brands Can Connect with the Influenced Consumer Read More May 13, 2022 Featured in Retail Touchpoints: A Generational Analysis of Today’s Home Improvement Customers Read More March 29, 2022 Resonate Launches Resonate Health, a New Privacy-Compliant Source of Premium Healthcare Data for Insights and Activation Read More March 29, 2022 Resonate Launches Resonate Health, a New Privacy-Compliant Source of Premium Healthcare Data for Insights and Activation Read More February 28, 2022 Insights Firm Resonate Reports Record Adoption of Consumer Intelligence Platform in 2021 Read More February 02, 2022 Resonate Named to the 2022 Best Places to Work in Virginia List for the Seventh Time Read More January 06, 2022 Resonate Launches CTV Insights, Unlocking a Deeper Understanding of Streaming Audiences Read More December 01, 2021 Featured in Digital Commerce 360: Unique Characteristics of the ‘Buy Now, Pay Later’ Consumer Read More September 17, 2021 Resonate Featured in Luxury Daily: More Retailers Should Cater to Millennial Moms This Holiday Season Read More August 06, 2021 Which Fast Food Fans Are Still Avoiding the Vaccines? Read More August 03, 2021 Eager vs. Cautious Travelers: How Brands Can Connect Right Now Read More July 23, 2021 SmartCommerce and Resonate Partner to Drive Unprecedented CPG eCommerce Performance and Insights Read More July 15, 2021 Featured in AdvertisingWeek: Movers and Improvers: How Brands Can Prepare for America’s “Great Reshuffling” Read More July 07, 2021 Featured in PhocusWire: The New Rules for Acquisition, Experience, and Loyalty in Travel Read More June 23, 2021 Here’s What It Will Take to Reach People Avoiding the Vaccine Read More June 03, 2021 Resonate Research Unveils Key New Consumer Profiles: Eager vs. Cautious Travelers Read More May 19, 2021 New Research Reveals Values and Motivations Driving Vaccine Readiness Read More April 21, 2021 Featured in Street Fight: How to Cater to the Covid-Conscious Consumer Read More April 21, 2021 Featured in The Financial Brand: Financial Marketers Have a Big Opportunity to Snag Frustrated Consumers Read More April 21, 2021 Featured in Global Fintech Series: A Marketing Guide to Personal Loan Seekers in the Pandemic Read More April 20, 2021 Consumer Intelligence Data Firm Resonate Experiences Record Growth and Revenue in 2020 Read More April 20, 2021 Consumer Intelligence Data Firm Resonate Experiences Record Growth and Revenue in 2020 Read More April 05, 2021 Featured in VentureBeat | Pivoting to Privacy-first: Why This is an Adapt-or-die Moment Read More April 01, 2021 Think You’ll Sink When Cookies Disappear? Your Guide to Navigating the Post-Cookie Sea Read More March 29, 2021 As Seen In DigitalCommerce360: The Lasting Implications of the Baby Boomer Migration to Ecommerce Read More March 24, 2021 State of the Consumer Reveals New Retail and Media Attitudes Driving Today’s Disrupted Consumers Read More March 15, 2021 Resonate Unveils Privacy-Preserving Insights Solution, Enabling Marketers to Continue Personalized, Cross-Channel Engagement in a Privacy-First World Read More February 26, 2021 Featured in Digital Insurance: How to Sell Auto Insurance Post-Pandemic Read More February 25, 2021 The Current State of OTT and What it Means for Advertisers Read More December 10, 2020 Featured in AW360: How the Latest Consumer Attitudes Will Shape the Season for Retail and Travel Brands Read More December 08, 2020 Featured in Total Retail: Real-Time Data Will Make or Break Brick-and-Mortar Businesses Read More October 28, 2020 Featured In: The 2020 Playbook for Political Marketing in the Moment Read More October 01, 2020 Featured in Advertising Week 360: Boycotts and Buy-cotts Read More September 23, 2020 Dstillery and Resonate Launch COVID-19 Perception Audience Segments, Updated Daily for Timely Marketing Decisions Read More September 17, 2020 New Research Reveals the 7 Voter Segments That Will Determine the Outcome of the Presidential Election Read More September 11, 2020 Featured in Forbes | Finding Corporate Purpose in Customers’ Values with Nike, Under Armour, Patagonia and Columbia Read More July 17, 2020 Featured in Retail TouchPoints | Store Reopenings: Why Retailers Must Go Above and Beyond to Bring Shoppers Back Read More June 29, 2020 Resonate and Cava Partner to Deliver Meals to Reston Hospital Center Read More June 26, 2020 Resonate Releases Four New U.S. Consumer Segments Based on Their Varying Comfort Levels with Business Reopenings Read More June 21, 2020 Featured in Grit Daily: Big-Box Stores Will Win the Reopening, But Mask Expectations Are High Read More June 16, 2020 New Research Reveals How Activism Influences Buying Behaviors Read More May 28, 2020 Consumers Are Holding Out for a COVID-19 Vaccine Before Resuming Many Activities, According to Massive New Wave of Consumer Surveys Read More May 18, 2020 Featured in Crunchbase: Consumer expectations, buying habits changing due to COVID-19 Read More May 15, 2020 Featured in Retail Customer Experience: Business as Unusual: Reopening in a Mid-COVID World Read More May 07, 2020 Resonate’s New COVID-19 Index Reveals Dramatic Month-Over-Month Attitude and Behavioral Shifts Among U.S. Consumers Read More May 07, 2020 As Featured In The Financial Brand: Resonate’s Research on Consumer Financial Anxiety Read More April 20, 2020 Massive Survey Reveals Impact of COVID-19 on Voter Attitudes and Political Sentiments Read More April 20, 2020 Resonate in MediaPost: Financial Health Is Bigger COVID-19 Worry Than Physical Health Read More April 20, 2020 Resonate in Total Retail: Even Virtual Gym and Meal Delivery Subscriptions Not Immune to COVID-19 Effects Read More April 13, 2020 Massive Consumer Study Reveals Real-World Behavioral Impact of COVID-19 Across Industries Read More February 12, 2020 Google is Eliminating Third-Party Cookies. What’s Next for Consumer Intelligence? Read More February 05, 2020 Bringing the Best in Research to Internet Scale Read More January 31, 2020 Resonate Named Among Best Places to Work in Virginia for a Fifth Time Read More January 15, 2020 MarTech Series Q&A with Andy Hunn: How Resonate Became the “Go-To Platform for Martech and Analytics” Read More October 25, 2019 Resonate’s State of the Consumer Report Reveals New Insights into 4 Intriguing Customer Segments Read More September 24, 2019 New Resonate Analysis Finds That 66 Million Americans Are Considering Switching Insurance Providers in the Coming Year Read More July 01, 2019 The 3 Keys to Moving Beyond ‘Cardboard’ Personas Read More June 14, 2019 31 Million Consumers Are On The Fence About Switching Banks This Year Read More May 22, 2019 Resonate Achieves Unprecedented Growth by Delivering Deeper Consumer Insights Tailored for the Direct Brand Economy Read More January 17, 2019 Why Nike’s Colin Kaepernick Gamble Wouldn’t Work for Under Armour Read More December 10, 2018 3 Keys to Becoming Disruptor-Proof Read More December 10, 2018 [Video] Resonate Talks AI in Politics with Campaigns & Elections Read More December 04, 2018 A Guide To Understanding And Engaging Today’s Auto Shopper Read More November 27, 2018 Resonate Honored on Tech 100 List by Northern Virginia Technology Council Read More November 12, 2018 Resonate Unveils Personal Values Report to Inform Brand Strategies Read More October 17, 2018 Resonate Releases ‘State of the Consumer’ Report Read More October 10, 2018 How Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners Read More October 09, 2018 Resonate’s State of the Consumer Report Highlights Five Key Growth Segments Among Today’s Consumers Read More October 09, 2018 Resonate’s State of the Consumer Report Highlights Five Key Growth Segments Among Today’s Consumers Read More October 08, 2018 Innovation Driving More Consumers to Switch Banks Now Read More September 28, 2018 Good prices or good service: What hooks online-only banking customers? Read More September 12, 2018 Resonate State of the Consumer Insight Snapshot Read More August 03, 2018 Consumer Intelligence: The CMO’s Sledgehammer For Breaking Down Silos Read More August 02, 2018 Resonate Releases Consumer Banking Insights Report Read More July 19, 2018 CDPs: Yet Another Acronym That Lets Marketers Down Read More June 25, 2018 The Washington Post Names Resonate a 2018 Top Workplace Read More May 07, 2018 Resonate Named As One of the Best Places to Work in Virginia For Fourth Year in a Row Read More April 24, 2018 Resonate Strengthens Executive Bench With Three Key Hires Read More April 24, 2018 Resonate Strengthens Executive Bench with Three Key Hires Read More November 07, 2017 Resonate Raises $8 Million in Growth Capital Led by Argentum Read More Show more